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Copier News

Photocopier News

Photocopier News

News and views relating to colour photocopiers, black and white photocopiers, office equipment and printers

Advertising in a Recession – How Photocopiers have Become the DIY Marketeer’s Best Friend

General News

Sunday, 13 February 2011 14:30

When the British government announced in July 2010 they were scrapping the UK Film Council, the body which has provided funding to much of the British film industry since 2000, voices of dissent there were many. But among the various statements of vitriol directed against the Conservative coalition there were some more positive noises to be heard. For it is a long-established truism of the arts that poverty and creativity can indeed go hand-in-hand. Some of the world’s most impressive paintings, novels and films were produced in the most impoverished of circumstances and it is often the case that limited funding gives the writer, the film-maker or the artist much greater artistic integrity. It seems that for many creatives in the world of business too, struggling to reach consumers with their ever-dwindling marketing budgets, necessity has become the mother of invention there too. In recent months, we’ve been hearing how increasing numbers of office creatives have discovered the hidden potential of the humble photocopier. While for many, photocopiers long ago became a tired cliché of the office scenery, for those who have been paying closer attention, the growing range of features with which photocopiers are now equipped, have expanded functionality into completely new territories. Not only can photocopiers handle all the copying and printing that can be thrown in their direction but more sophisticated on-board publishing software enables users to create truly eye-catching designs and the extensive array of finishing tools provide format options that would have been unthinkable even ten years ago. Such is the modern photocopier’s power, it is becoming the trusted aide of many an in-house marketer/PR person, to the extent that some companies have come to seriously re-think their overall promotional strategies. Here, Canon Copiers reveals how other businesses looking to economise on their marketing budgets may be able to follow on this example and leverage their photocopiers to far more ambitious ends.

Read more: Advertising in a Recession – How Photocopiers have Become the DIY Marketeer’s Best Friend

Canon imageRUNNER Photocopiers/Printers Win Two BLI 2011 ‘Pick’ Awards

Tuesday, 01 February 2011 08:00

The world’s leading document imaging product and solutions evaluators, Buyers Laboratory Inc. (BLI) have just announced the winners of their 50th anniversary, 2011 ‘Pick’ Awards. For Canon, yet again, it has been another very successful BLI Awards. Not only did the document imaging solutions manufacturer take away honours in the scanning and software solutions category but two of its A3 Multifunction Printers (MFP’s)/Photocopiers also took home awards. Both the Canon imageRUNNER Advance 6075 and the imageRUNNER Advance 6055 printers/photocopiers were praised for their extraordinary reliability and high productivity and received awards in the ‘Outstanding Monochrome MFP Printing at 71 to 80ppm A3’ and ’51 to 60ppm A3’ respectively.

Read more: Canon imageRUNNER Photocopiers/Printers Win Two BLI 2011 ‘Pick’ Awards

Photocopiers: 2010 Round-Up for Canon

Wednesday, 05 January 2011 08:00

Having seen the release of the first models in the new imageRUNNER Advance photocopiers platform, 2009 was a very big year for Canon. But 2010 has been equally eventful. In April, came the launch of the new imageRUNNER 2500 monochrome photocopiers series – giving small and medium-sized businesses productive, cost-effective printing, copying and scanning in a robust and compact package. Then later in the spring, Canon announced two further imageRUNNER Advance ranges, the Canon imageRUNNER Advance 6000 and Canon imageRUNNER Advance 8000 photocopiers, providing the very highest standards of professional monochrome digital printing for medium-larger sized workgroup environments, Central Reprographics Departments (CRD’s) and the light production sector. Canon went on to release several new production printers within the imagePRESS range during summer and finally September saw the last models in the imageRUNNER Advance series released onto the market, the Canon imageRUNNER Advance C2020/30 colour photocopiers, for the highest quality small to medium-sized office printing. Here, we bring you all the most important developments from the world of Canon photocopiers from 2010 and look forward to the year ahead.

Read more: Photocopiers: 2010 Round-Up for Canon

The Professionals’ Advice – Improving Print Management and Reducing Printing Costs

Thursday, 25 November 2010 08:00

Canon Europe recently commissioned a report into businesses’ and organisations’ print management activities, discovering that on average businesses are losing an estimated 17,000 Euros a year, amounting to around 663 billion Euros across Europe as a whole; all this mainly on account of poor or inadequate print management. In the grip of the worst of the recession, back in August 2008, newspapers widely reported that in a desperate effort to stem the tide of some of these irrecoverable losses associated with poor print management, organisations as prominent as Citigroup were imposing quite draconian-sounding rules on their staff members’ printing, completely banning colour copying for internal meetings and removing photocopiers from any locations in which they weren’t deemed absolutely ‘essential’. But without adopting such a strong-arm approach, what should organisations more concerned about printing costs in the medium and longer term do to ensure they’re not pouring money down the drain and further contributing to environmental damage. Below, we offer-up three more considered suggestions as to how any organisation can go about improving its print management and reducing its printing costs.

Read more: The Professionals’ Advice – Improving Print Management and Reducing Printing Costs

Canon 'Scan-and-Print' - Scanning to and Printing from Canon imageRUNNER Advance Photocopiers/MFP's 'on the Cloud'!

Wednesday, 10 November 2010 08:00

Canon and Canon Marketing Japan recently launched a new scan and print application for the Canon imageRUNNER Advance photocopiers/MFP line-up. The new application will enable Canon imageRUNNER Advance users to scan documents directly from their photocopiers/copiers to Google Docs and Microsoft SharePoint Online, two of the market-leading solutions for document storage and document collaboration. Users will also be able to print from these applications to their Canon imageRUNNER photocopiers/copiers, on-the-cloud (when mobile). Scan-and-Print, which will be available to owners of Canon imageRUNNER Advance for free, was first launched in Japan around mid-December, and will later be released globally, first in the US and then in European, other Asian and Australian markets.

Read more: Canon 'Scan-and-Print' - Scanning to and Printing from Canon imageRUNNER Advance Photocopiers/MFP's 'on the Cloud'!

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